Aug 16, 2018  
2017-2018 Undergrad Catalog 
    
2017-2018 Undergrad Catalog [ARCHIVED CATALOG]

MKT 3160 Global Marketing


A comprehensive examination of the problems and opportunities of international marketing. Provides for in-depth study of international marketing decision requirements, including strategic planning, cultural analysis, and other related topics. Prerequisite(s): MKT 2100 
Credits: 3.0