Jul 05, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog

COMM 3580 Digital and Social Media Communication


This course will explore various online and social platforms and teach the strategic approach to using the technological tools for communication and public relations. Students will examine real-world cases, explore the latest strategies for engaging audiences using various online platforms and learn the tactical use of core online and social platforms. Both theoretical foundations and practical applications of online/social communications will be studied. Students will create, run and evaluate a digital communication campaign for a selected product, service or organization. This is a technology intensive course. Prerequisite(s): COMM 2100 
Credits: 3.0