Apr 13, 2024  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

MKT 6085 Marketing Management for Decision Making


Marketing is a system designed to create, capture, distribute, and communicate value to consumers and businesses. The course emphasizes the managerial approach to developing marketing strategy through analyses of business conditions, customers, and competitors. Emphasis is given to understanding buyer motivations, behaviors, and contexts as the bases for marketing decisions. 
Credits: 1.5