MKT 4650 Marketing Research

Marketing research as a tool of marketing management, emphasizing the role of research in planning, organizing, and controlling marketing activities. Various analytical tools for marketing research are examined and their application to practical marketing problems is illustrated. Prerequisite(s): MKT 2100 AND (MATH 1400 OR MATH 1170) AND (ECON 2100 OR ECON 2110)
Credits: 3.0