MBAE 7780 Market Planning/Strategy

Emphasis is on the strategic planning and decision-making procedures that occur in organizations in order to deal with today’s changing environments. Topics include market segmentation, pricing, product planning, distribution and promotion planning. Specific analytic tools and procedures, as well as current cases, are used to provide students a comprehensive understanding of the critical importance of planning. Prerequisite(s): MKT 780
Credits: 3.0