MKT 3200 Consumer Behavior

The purpose of this course is to understand how people function as consumers. This knowledge is indispensable to marketing managers as they make decisions concerning what products to offer, how to distribute them, and how to communicate with consumers. The major focus of the course is on consumers’ psychological processes. In addition, the broader social, cultural, and sub-cultural influences on behavior are considered. Prerequisite(s): MKT 2100
Credits: 3.0