MKT 3320 E-Marketing

The course entails the study of core web marketing concepts and digital marketing strategies. Topics include disruptive technologies, networks, social media, affiliate marketing, online advertising, search engine marketing, and web analytics. The course adopts a strategic marketing approach to help students understand the value creation principles underlying various new digital business models and monetization. Students implement live web projects in which they learn and apply concepts such as digital curation, content creation, keywords advertising, and search engine optimization. The course emphasizes ethical approaches to safeguarding and protecting the privacy of consumers and other stakeholders for the implementation of digital marketing initiatives. Prerequisite(s): MKT 2100 or equivalent
Credits: 3.0