RPS 4100 Key Account Management and Customer Relationship Building

Key Account Management (KAM) prepares students to implement major account strategy and conduct “Key Account Sales Presentations.” Course focuses on KAM as the business development, planning, and thought process required to identify strategic opportunities, gain entry, broaden revenue bases, increase account penetration, improve customer retention, and grow account revenue. Prerequisite(s): RPS 2050 AND RPS 2100
Credits: 3.0