MGT 4770 Business Analytics

Businesses and individuals seek to maximize their utility functions and gain the most from their investments and efforts. To achieve this in the present day environment, the focus has gone beyond the management of “tangible” physical resources, goods and services and shifted towards tapping into the power of information and the “intangible”. Survival and profitability now are impacted by technology enabled data dynamics and information driven competitive advantages. Therefore understanding analytics, relevant technologies and information management is no longer optional for individuals or a businesses or any intelligent entity - today, and in the visible future.

‘Business Analytics’ is the industry phrase referring to technology driven solutions for managing ‘Big-Data’ and associated phenomena. The “Business Analytics” course provides an introductory overview for a broad range of topics associated with business analytics, big data phenomena and information management. It will address issues associated with the generation, storage and retrieval of pertinent data, and associated technologies. The course will discuss topics related to big data, how it is managed and the business relevance of big data analytics. A hands-on approach will be employed, with a fair balance between theory and actual usage of analytics tools. Theory will include both conceptual and managerial topics, as well as discussions on the mathematical models that drive analytics.. The hands-on approach will include the use of software tools such as R, R-studio and some amount of Excel / spreadsheet modeling based analytics. The course will connect technology driven business analytics concepts to real world business realities. All sections are Technology Intensive.

Prerequisite(s): MATH 1170 , and ECON 2100 OR MGT 2110

Credits: 3.0