MKT 3323 Marketing Analytics

This course is designed to provide a useful conceptual framework as well as analytical techniques that can be applied in developing effective marketing strategies in the era of big data. The key areas of marketing analytics focus on product analytics, pricing management, customer analytics, and web analytics. Specific topics to be covered include market segmentation, assessing value to the customer, customer lifetime value, social media analytics, etc. Prerequisite(s): MKT 2100, MATH 1170, and ECON 2100
Credits: 3.0