MKT 7960 Marketing Strategy

Marketing Strategy is a top management responsibility that encompasses financial, strategic management, and marketing research and analytics perspectives. The course will provide students the opportunity to develop and refine their analytical skills to make informed marketing decisions. The course will help develop critical reasoning and improve decision making skills through the case study process. The marketing concept will be utilized to help understand how marketing strategy is developed, implemented, and monitored. Special emphasis will be given to understanding the role and importance of ethics and corporate social responsibility for marketing practice. The course will also examine the role of innovation and its link to profitability and sustainability in today’s intensely competitive business environment.

Prerequisite(s): MKT 6080
Credits: 3.0