COMM 4470 Strategic Multiplatform Writing

The course examines styles, techniques and strategies for writing and producing content for online and traditional audiences. Students explore the differences between writing for online versus traditional linear forms. Students will gain an understanding of how to research, plan, writie and develop content effectivelyfor a variety of online and traditional platforms and strategic purposes including: online news and lifestyle media, blogs, corporate web sites, advertising, public relations, marketing and social media. Prerequisite(s): COMM 2100
Credits: 3.0