RPS 7060 Industry Analysis-A Sales Management Perspective

Industry Analysis project is a field project that empowers students to gather meaningful information to create a valuable insight into the industry that they are an active member. The project involves studying state of the art economics, marketing, and sales related theories and applying them to a field project. Students will collect primary and secondary data. At the end of the project, students are able to create a comprehensive analysis report and presentation about the focal industry. This report highlights the best in class practices, as well as insights to enhance the business model, improve profitability, or advise a new product/service offering. This project acts a gateway to data-driven business decision making, where students start to make sense of widely spread data in the field.

Prerequisite(s): RPS 7010 and RPS 7020
Credits: 3.0