Mar 28, 2024  
2017-2018 Graduate Catalog 
    
2017-2018 Graduate Catalog [ARCHIVED CATALOG]

MKT 7800 Marketing Research and Analysis


This course examines the role of and presents a methodological foundation for marketing research in the firm. Topics covered include the role of research in managerial decision-making, global and ethical dimensions, sources of secondary data, different research strategies and designs, data collection procedures, sampling issues, basic and more advanced data analysis techniques using a standard computer statistical analysis package, and the research report for market research. Special emphasis is given to building the set of skills necessary for designing, interpreting, and reporting market research. Prerequisite(s): MKT 6080  and MBA 6050 
Credits: 3.0