Mar 29, 2024  
2017-2018 Graduate Catalog 
    
2017-2018 Graduate Catalog [ARCHIVED CATALOG]

MKT 7880 Global Marketing


The emergence of global organizations (companies that view the entire world as their market as opposed to individual countries) is an important recent development in marketing. This course provides a comprehensive overview of the marketing of products and services by a global organization, with emphasis on international culture, the marketing mix, and marketing strategy. Projects deal with the problems of and opportunities for specific products in specific countries and the world. Prerequisite(s): MKT 6080 
Credits: 3.0