Apr 23, 2019  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog

MKT 3160 Global Marketing


A comprehensive examination of the problems and opportunities of international marketing. Provides for in-depth study of international marketing decision requirements, including strategic planning, cultural analysis, and other related topics. Prerequisite(s): MKT 2100 
Credits: 3.0