MKT 6080 Marketing Management

This is a case based course that places marketing within the overall framework of business strategy. It emphasizes the environmental factors that influence marketing decisions. It focuses on buyer behavior in both consumer and industrial markets, and the identification and analysis of marketing opportunities. The section on satisfying these opportunities reviews the basic building blocks of marketing, namely: goods and services, pricing, channels of distribution, and promotion leading to the development of a marketing plan consistent with the mission and goals of the organization.
Credits: 3.0