MKT 7940 Digital Marketing

The main objective of the course is to help participants undersand and evaluate ecommerce business models and digital marketing methods from a variety of perspectives such as business analysts, consumers, entrepreneurs and investors. The specific objectives for student learning under the broad goals are to understand digital trends and disruptive technologies and understand their impacts on customers preferences and the competitive environment; to comprehend digital business strategy and the lead roles of marketing in implementing digital business initiatives. In this course there will be a specific focus on value creation in B2B, B2C, C2C markets; to understand how digital technologies can be used to create customer value, within the bounds of the ethical and legal environment; to apply key frameworks and methods to solve digital business problems; to utilize a participant centered learning approach to critically analyze technology issues and develop innovative solutions.
Credits: 3.0