MKT 7950 Seminar in Current Issues in Marketing

An in-depth exploration of selected contemporary issues in marketing. Case studies are drawn from domestic and international marketing arenas and cover a wide range of topics, including nonprofit marketing, direct mail marketing, telemarketing, alternate distribution channels, media advertising and home computer marketing. Students are required to take part in a computer marketing simulation project and prepare a paper on a marketing issue relevant to their own interest or experience. Prerequisite(s): MKT 7800
Credits: 3.0