Apr 27, 2024  
2018-2019 Graduate Catalog 
    
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2018-2019 Graduate Catalog [ARCHIVED CATALOG]

PCOM 5470 Strategic Multiplatform Writing

The course examines styles, techniques and strategies for writing and producing content for online and traditional audiences. Students explore the differences between writing for online versus traditional linear forms. Students will gain an understanding of how to research, plan, writie and develop content effectively for a variety of online and traditional platforms and strategic purposes including: online news and lifestyle media, blogs, corporate web sites, advertising, public relations, marketing and social media.
Credits: 3.0