BAN 7650 Business Intelligence & Strategy

The purpose of this course is to provide an overview of critical business intelligence activities required in developing new strategic directions. Students will explore business intelligence strategy and sourcing, data visualization and insight, and setting new strategic direction. Students will review available intelligence sources including company data banks, on-line resources, cloud sourcing, purchasable data bases, government records, commercial intelligence firms, and think tanks. The course will also focus on problem identification and students will have opportunity to develop data visualization techniques in support of presenting new strategic business opportunities at the executive level.
Prerequisite(s): BAN 7000
Credits: 3.0