RPS 7080 Aligning Sales Strategy with Corporate Strategy

The course takes a view that sales strategy execution is a key driver of strategic success in organizations and highlights the need for sales leaders to understand long-term nature of corporate strategy and its drivers. It will encourage students in strategic thinking, fit analysis, what-if analysis, explicitly linking sales strategy implementation and corporate strategy and building organizational/top management support for solution implementation. Emphasis is placed on articulation and analysis of their own business/organization’s corporate strategy, the project design, execution and communication. Prerequisite(s): RPS 7010 and RPS 7020
Credits: 3.5