COMS 6260 Media Management

This course provides an advanced study of significant issues in the management of radio, television, and cable systems. Through the application of various research methods to the management of broadcast systems, the course emphasizes both research and management issues in commercial and non-commercial media. The course is designed to provide both knowledge of programming, promotion, audience research, and legal issues, as well as to introduce students to current technological innovations.
Credits: 3.0