ENT 7600 Innovation and New Product Development

This is an overview course that provides both the context of rapid change and means by which we can help guide innovation and entrepreneurship within organizations. By understanding the historical lessons of change, we can minimize potential innovation failures and gear up for distruptive or incremental change. Both entrepreneurs and established firms must respond to multiple changes in their environments to survive. But even more so, these changes that extend from globalization to technology to demographics and beyond provide opportunities for new streams of revenue and competetive advantage. This course will explore a wide range of topics, approaches, and techniques that promote innovation and entrepreneurial behavior in different organizations of all sizes. It will explore how breakthroughs in technologies and markets create opportunities and threats, and how organizations that can master innovation have an advantage over those who lag behind. We will also consider internal structures, processes, core competencies, and cultures of innovation, entrepreneurship, and creativity in different size firms. Prerequisite(s): MKT 6080 and FIN 6070 Cross Listed Course(s): MKT 7600
Credits: 3.0