EXSC 6350 Sport Marketing and Sponsorship

This course is designed to deal with current issues in sport marketing and sponsorship. The discussion of contents will focus on strategic sport marketing and sponsorship process. More specifically, this course will provide students with an appreciation of the business of sport, an examination of research in the sport marketing and sponsorship field, an understanding of ethical issues involved in sport sponsorship, an understanding of all aspects of sport marketing and sponsorship and an introduction to the unique theories in sport marketing and sponsorship.

Prerequisite(s): Permission from Graduate Program Director or Department Chair.
Credits: 3.0