Nov 21, 2024

2020-2021 Graduate Catalog

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2020-2021 Graduate Catalog [ARCHIVED CATALOG]

Business Administration: Marketing, MBA

For more information on the MBA program

Required Credits in Major: 39

Program Code: MBA-BUS-MKT

MBA Program Business Foundations

Required Credits:9

ACCT 6065 Financial Accounting for Decision Makers Credits: 1.5
ECON 6095 Economic Analysis Credits: 1.5
FIN 6075 Finance for Decision Makers Credits: 1.5
MBA 6055 Statistics for Decision Makers Credits: 1.5
MGT 6045 Foundations of Management Credits: 1.5
MKT 6085 Marketing Management for Decision Making Credits: 1.5

MBA-Upper Core

Required Credits:15

FIN 6550 Financial and Economic Global Strategy Credits: 3.0
MBA 6700 Integrated Learning Capstone Experience Credits: 3.0
MGT 6050 Business Analytics for Strategic Decision Making Credits: 3.0
MGT 6570 Innovation, Strategy and Corporate Sustainability Credits: 3.0
RPS 6100 Influence, Persuasion and Negotiation Strategy Credits: 3.0
Students in the Accounting and Finance concentrations must take ACCT 6070. All other concentrations take MGT 6050 to satisfy the upper Core.
ACCT 6070 Accounting for Strategic Business Decision Making Credits: 3.0

Marketing Concentration Requirements

Required Credits:15

BAN 7450 Marketing Analytics Credits: 3.0
ENT 7300 Marketing for Entrepreneurs Credits: 3.0
ENT 7600 Innovation and New Product Development Credits: 3.0
MKT 7950 Seminar in Current Issues in Marketing Credits: 3.0
MKT 7960 Marketing Strategy Credits: 3.0
MKT 7990 Selected Topics Credits: 1.0 - 6.0
MKT 7000 Independent Study Credits: 1.0 - 6.0
MKT 7800 Marketing Research and Analysis Credits: 3.0
MKT 7850 Business to Business Marketing Credits: 3.0
MKT 7880 Global Marketing Credits: 3.0
MKT 7900 Consumer Behavior Credits: 3.0
MKT 7940 Digital Marketing Credits: 3.0