May 31, 2024

2023-2024 Graduate Catalog

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2023-2024 Graduate Catalog [ARCHIVED CATALOG]

Business Administration: Marketing, MBA

For more information on the MBA program

Required Credits in Major: 30*

MBA-Upper Core

Required Credits:15

FIN 6550 Financial and Economic Global Strategy Credits: 3.0
MBA 6700 Integrated Learning Capstone Experience Credits: 3.0
MGT 6050 Business Analytics for Strategic Decision Making Credits: 3.0
MGT 6570 Innovation, Strategy and Corporate Sustainability Credits: 3.0
RPS 6100 Influence, Persuasion and Negotiation Strategy Credits: 3.0
Students in the Accounting, Finance and the Health Care Economics & Management concentrations must take ACCT 6070. All other concentrations take MGT 6050 to satisfy the upper Core.
ACCT 6070 Accounting for Strategic Business Decision Making Credits: 3.0

Marketing Concentration Requirements

Required Credits:15

BAN 7450 Marketing Analytics Credits: 3.0
ENT 7300 Marketing for Entrepreneurs Credits: 3.0
ENT 7600 Innovation and New Product Development Credits: 3.0
MKT 7950 Seminar in Current Issues in Marketing Credits: 3.0
MKT 7960 Marketing Strategy Credits: 3.0
MKT 7990 Selected Topics Credits: 1.0 - 6.0
MKT 7000 Independent Study Credits: 1.0 - 6.0
MKT 7800 Marketing Research and Analysis Credits: 3.0
MKT 7850 Business to Business Marketing Credits: 3.0
MKT 7880 Global Marketing Credits: 3.0
MKT 7900 Consumer Behavior Credits: 3.0
MKT 7940 Digital Marketing Credits: 3.0

MBA Program Business Foundations

*Students without comparable undergraduate coursework with a grade of B or better may require up to nine (9) additional credits.

Required Credits:9

ACCT 6065 Financial Accounting for Decision Makers Credits: 1.5
ECON 6095 Economic Analysis Credits: 1.5
FIN 6075 Finance for Decision Makers Credits: 1.5
MBA 6055 Statistics for Decision Makers Credits: 1.5
MGT 6045 Foundations of Management Credits: 1.5
MKT 6085 Marketing Management for Decision Making Credits: 1.5