Strategic Marketing,CERT

Required Credits:9.0-16.5

Required Courses

Required Courses: 9.0

MKT 7960 Marketing Strategy Credits: 3.0
Choose two from the following:
MKT 7950 Seminar in Current Issues in Marketing Credits: 3.0
MKT 7990 Selected Topics Credits: 1.0 - 6.0
MKT 7300 Marketing for Entrpreneurs Credits: 3.0
MKT 7600 Innovation and New Product Development Credits: 3.0
MKT 7800 Marketing Research and Analysis Credits: 3.0
MKT 7850 Business to Business Marketing Credits: 3.0
MKT 7880 Global Marketing Credits: 3.0
MKT 7900 Consumer Behavior Credits: 3.0

Prerequisite Courses

Required Credits: 7.5

Students may waive out ofACCT 6065 , ECON 6095 ,FIN 6075 , MBA 6055 and MKT 6085 with a grade of B or better in the Undergraduate equivalent courses Financial Accounting,Priciples of Microeconomics,Corporate Finance,Statistics and Principles of Marketing.

ACCT 6065 Financial Accounting for Decision Makers Credits: 1.5
ECON 6095 Economic Analysis Credits: 1.5
FIN 6075 Finance for Decision Makers Credits: 1.5
MBA 6055 Statistics for Decision Makers Credits: 1.5
MKT 6085 Marketing Management for Decision Making Credits: 1.5