Business Administration: Marketing, MBA

MBA-Upper Core

Required Credits:15

• FIN 6550 Financial and Economic Global Strategy Credits: 3.0
• MBA 6700 Integrated Learning Capstone Experience Credits: 3.0
• MGT 6050 Business Analytics for Strategic Decision Making Credits: 3.0
• MGT 6570 Innovation, Strategy and Corporate Sustainability Credits: 3.0
• RPS 6100 Influence, Persuasion and Negotiation Strategy Credits: 3.0

• Students in the Accounting, Finance and the Health Care Economics & Management concentrations must take ACCT 6070. All other concentrations take MGT 6050 to satisfy the upper Core.

• ACCT 6070 Accounting for Strategic Business Decision Making Credits: 3.0

Marketing Concentration Requirements

Required Credits:15

• BAN 7450 Marketing Analytics Credits: 3.0
• ENT 7300 Marketing for Entrepreneurs Credits: 3.0
• ENT 7600 Innovation and New Product Development Credits: 3.0
• MKT 7950 Seminar in Current Issues in Marketing Credits: 3.0
• MKT 7960 Marketing Strategy Credits: 3.0
• MKT 7990 Selected Topics Credits: 1.0 - 6.0
• MKT 7000 Independent Study Credits: 1.0 - 6.0
• MKT 7800 Marketing Research and Analysis Credits: 3.0
• MKT 7850 Business to Business Marketing Credits: 3.0
• MKT 7880 Global Marketing Credits: 3.0
• MKT 7900 Consumer Behavior Credits: 3.0
• MKT 7940 Digital Marketing Credits: 3.0

MBA Program Business Foundations

*Students without comparable undergraduate coursework with a grade of B or better may require up to nine (9) additional credits.

Required Credits:9

• ACCT 6065 Financial Accounting for Decision Makers Credits: 1.5
• ECON 6095 Economic Analysis Credits: 1.5
• FIN 6075 Finance for Decision Makers Credits: 1.5
• MBA 6055 Statistics for Decision Makers Credits: 1.5
• MGT 6045 Foundations of Management Credits: 1.5
• MKT 6085 Marketing Management for Decision Making Credits: 1.5