Digital Marketing, CERT

Required Credits:9-12

Required Courses

Required Credits: 9

MKT 7900 Consumer Behavior Credits: 3.0
MKT 7940 Digital Marketing Credits: 3.0
Choose one of the following:
BAN 7450 Marketing Analytics Credits: 3.0
MGT 6050 Business Analytics for Strategic Decision Making Credits: 3.0
MKT 7800 Marketing Research and Analysis Credits: 3.0

Prerequisite Course

Required Courses:1.5-3.0

Students may waive out of MBA 6055 and MKT 6085 with a grade of B or better in the Undergraduate equivalent courses Statistics and Principles of Marketing.

MBA 6055 Statistics for Decision Makers Credits: 1.5
MKT 6085 Marketing Management for Decision Making Credits: 1.5