Marketing Research, CERT

Required Credits:9-12

Required Courses

Required Credits:9

MKT 7800 Marketing Research and Analysis Credits: 3.0
Choose two courses from the following:
BAN 7450 Marketing Analytics Credits: 3.0
MKT 7950 Seminar in Current Issues in Marketing Credits: 3.0
MKT 7960 Marketing Strategy Credits: 3.0
MKT 7990 Selected Topics Credits: 1.0 - 6.0
MKT 7880 Global Marketing Credits: 3.0
MKT 7900 Consumer Behavior Credits: 3.0

Prerequisite Courses

Required Credits: 0-3

Students may waive out of MKT 6085 and MBA 6055 with a grade of B or better in the Undergraduate equivalent courses in Principles of MArketing and Statistics.

MKT 6085 Marketing Management for Decision Making Credits: 1.5
MBA 6055 Statistics for Decision Makers Credits: 1.5