Marketing, Digital Marketing Track, BS

Will. Power. 101

1 Course Required; 0 Credits

• WPS 1010 Will. Power. 101 Credits:

University Core Curriculum (Business)

12 Courses Required, 37 Credits

Assumes two (2) courses required for the major are also used for the UCC:

• UCC Area C, Quantitative Literacy: MATH 1170  
• UCC Area G, Critical Thinking & Problem Solving, Behavioral & Social Sciences: ECON 2010    

Click here for all University Core Curriculum requirements and courses.

World Languages Requirement

0 to 2 Courses Required; 0 to 6 Credits:

Click here for information about the World Languages Requirement.

Common Business Core Requirements

14 Courses Required; 42 Credits

• ACCT 2110 Financial Accounting Credits: 3.0
• ACCT 2120 Managerial Accounting Credits: 3.0
• ECON 2010 Macroeconomic Principles Credits: 3.0
• ECON 2020 Microeconomic Principles Credits: 3.0
• ECON 2100 Business Statistics I Credits: 3.0
• ECON 2110 Business Statistics II Credits: 3.0
• FIN 3200 Corporate Finance Credits: 3.0
• LAW 2010 Legal Environment of Business Credits: 3.0

• Accounting majors must take LAW 2510 Business Law I: Contracts   instead of LAW 2010.

   

• MGT 2000 Principles of Management Credits: 3.0
• MGT 3550 Values,Ethics and Sustainability Credits: 3.0
• MGT 4310 Operations Management Credits: 3.0
• MGT 4600 Business Strategy and Policy Credits: 3.0
• MKT 2100 Principles of Marketing Credits: 3.0

• 
  Take only one (1) of the following Information Systems Courses based on major.
  Accounting majors take:

• ACCT 3200 Accounting Information Systems Credits: 3.0

•  

  Finance, Financial Planning and Global Business majors take:

• FIN 4450 Finance Information Systems Credits: 3.0

•  

  Global Business majors take:

• ECON 4400 Applied Data Analysis Credits: 3.0

•  

  Aplplied Business Analytics, Management and Marketing majors take:

• MGT 3050 Management Information Systems Credits: 3.0

•  

  Professional Sales majors take MGT 3050  or:

• RPS 3200 Sales Analytics Credits: 3.0

Marketing Required Courses

5 Courses Required; 15 Credits

• MKT 4650 Marketing Research Credits: 3.0
• MKT 4820 Marketing Management Credits: 3.0
• MKT 3160 Global Marketing Credits: 3.0
• MKT 3200 Consumer Behavior Credits: 3.0
• RPS 2100 Negotiation Credits: 3.0

Digital Marketing Elective Courses

2 Courses Required; 6 Credits:

• MKT 3320 E-Marketing Credits: 3.0
• MKT 3321 Social Media Marketing Credits: 3.0
• MKT 3323 Marketing Analytics Credits: 3.0
• MKT 4852 Digital Marketing Practicum Credits: 0-3.0
• MKT 4902 Marketing Internship - Digital Marketing Credits: 0 - 3.0

Professional Enrichment for Business Majors

8 Courses Required; 0 Credits 

• PENB 1001 Professional Enrichment 1 Credits: 0.0
• PENB 1002 Professional Enrichment 2 Credits: 0.0
• PENB 1003 Professional Enrichment 3 Credits: 0.0
• PENB 1004 Professional Enrichment 4 Credits: 0.0
• PENB 1005 Professional Enrichment 5 Credits: 0.0
• PENB 1006 Professional Enrichment 6 Credits: 0.0
• PENB 1007 Professional Enrichment 7 Credits: 0.0
• PENB 1008 Professional Enrichment 8 Credits: 0.0

Required Supporting Courses (Business)

1 Course Required; 3 Credits:

• MATH 1170 Business Math Credits: 3.0