May 22, 2025

2019-2020 Graduate Catalog

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2019-2020 Graduate Catalog [ARCHIVED CATALOG]

Business Administration: Marketing, MBA

For more information on the MBA program

Required Credits in Major: 48

Program Code: MBA-BUS-MKT

Curriculum

MBA-Lower Core

REQUIRED CREDITS: 18

ACCT 6060 Financial Accounting for Managers Credits: 3.0
ECON 6090 Economic Analysis for Managers Credits: 3.0
FIN 6070 Finance for Managers Credits: 3.0
MBA 6050 Business Statistics and Quantitative Analysis Credits: 3.0
MGT 6040 Management Theory Credits: 3.0
MKT 6080 Marketing Management Credits: 3.0

MBA- Upper Core

REQUIRED CREDITS: 15

FIN 6550 Financial and Economic Global Strategy Credits: 3.0
MBA 6700 Integrated Learning Capstone Experience Credits: 3.0
MGT 6050 Business Analytics for Strategic Decision Making Credits: 3.0
MGT 6570 Innovation, Strategy and Corporate Sustainability Credits: 3.0
RPS 6100 Influence, Persuasion and Negotiation Strategy Credits: 3.0

Marketing Concentration

REQUIRED CREDITS: 15

BAN 7450 Marketing Analytics Credits: 3.0
MKT 7000 Independent Study Credits: 1.0 - 6.0
MKT 7300 Marketing for Entrpreneurs Credits: 3.0
MKT 7600 Innovation and New Product Development Credits: 3.0
MKT 7800 Marketing Research and Analysis Credits: 3.0
MKT 7850 Business to Business Marketing Credits: 3.0
MKT 7880 Global Marketing Credits: 3.0
MKT 7900 Consumer Behavior Credits: 3.0
MKT 7940 Digital Marketing Credits: 3.0
MKT 7950 Seminar in Current Issues in Marketing Credits: 3.0
MKT 7990 Selected Topics Credits: 1.0 - 6.0