ENT 7300 Marketing for Entrepreneurs

This course addresses market-oriented problems for entrepreneurs, including identification and selection of marketing opportunities and demand for forecasting; formulation of competitive strategies; and designing and/or evaluating marketing plans and programs. Includes marketing in special fields such as services and not-for-profit areas. Various marketing decisions are examined with regard to product planning, channels of distribution, promotion activity, pricing, and aspects of international marketing. Integration of the Internet with marketing techniques is also discussed and examined. Prerequisite(s): MKT 6080 Cross Listed Course(s): MKT 7300
Credits: 3.0