Mar 29, 2024  
2018-2019 Graduate Catalog 
    
2018-2019 Graduate Catalog [ARCHIVED CATALOG]

MKT 7850 Business to Business Marketing


This course emphasizes the marketing that is addressed to firms in the industrial market: profit, nonprofit, and government organizations, as distinct from the public consumer. Included is a comprehensive overview of the marketing of industrial products with particular emphasis on industrial purchasing behavior, strategic planning, evaluations, and control. Specific relevant cases are employed for emphasis. Prerequisite(s): MKT 6080 
Credits: 3.0