Marketing - Digital Marketing, BS

Will. Power. 101

Required Course: 1

• WPS 1010 Will. Power. 101 Credits:

University Core Curriculum (Business)

Required Credits: 37

Four (4) University Core Curriculum courses are specified by this major:

• UCC Area 2B, Expression; Writing: ENG 1100  
• UCC Area 2C, Expression; Literature: ENG 1500  
• UCC Area 3C, Ways of Knowing; Social and Behavioral Science: ECON 2010  
• UCC Area 3E, Ways of Knowing; Quantitative: MATH 1170  

One (1) University Core Curriculum course is completed as part of the major requirements:

• UCC Area 6, Global Awareness: FIN 4000 , MGT 3090 , MKT 3160 , or RPS 3000  

Click here for all University Core Curriculum requirements and courses.  

World Languages Requirement

Required Credits: 0-6

Click here for World Languages requirement and courses.  

Common Business Core Requirements

Required Credits: 39

• ACCT 2110 Financial Accounting Credits: 3.0
• ACCT 2120 Managerial Accounting Credits: 3.0
• ECON 2020 Microeconomic Principles Credits: 3.0
• ECON 2100 Business Statistics I Credits: 3.0
• ECON 2110 Business Statistics II Credits: 3.0
• FIN 3200 Corporate Finance Credits: 3.0
• LAW 2010 Legal Environment of Business Credits: 3.0

• Accounting majors must take LAW 2510 Business Law I: Contracts   instead of LAW 2010.

   

• MGT 2000 Principles of Management Credits: 3.0
• MGT 3550 Values,Ethics and Sustainability Credits: 3.0
• MGT 4310 Operations Management Credits: 3.0
• MGT 4600 Business Strategy and Policy Credits: 3.0
• MKT 2100 Principles of Marketing Credits: 3.0

• 
  Take only one (1) of the following Information Systems Courses based on major.
  Accounting majors take:

• ACCT 3200 Accounting Information Systems Credits: 3.0

•  

  Finance, Financial Planning and Global Business majors take:

• FIN 4450 Finance Information Systems Credits: 3.0

•  

  Global Business majors take:

• ECON 4400 Applied Data Analysis Credits: 3.0

•  

  Aplplied Business Analytics, Management and Marketing majors take:

• MGT 3050 Management Information Systems Credits: 3.0

•  

  Professional Sales majors take MGT 3050  or:

• RPS 3200 Sales Analytics Credits: 3.0

Marketing Track Requirements

Required Credits:15

• MKT 4650 Marketing Research Credits: 3.0
• MKT 4820 Marketing Management Credits: 3.0
• MKT 3160 Global Marketing Credits: 3.0
• MKT 3200 Consumer Behavior Credits: 3.0
• RPS 2100 Negotiation Credits: 3.0

Digital Marketing Elective Requirement

Required Credits: 6

Select two (2) courses.

• MKT 3320 E-Marketing Credits: 3.0
• MKT 3321 Social Media Marketing Credits: 3.0
• MKT 3323 Marketing Analytics Credits: 3.0
• MKT 4852 Digital Marketing Practicum Credits: 0-3.0
• MKT 4902 Marketing Internship - Digital Marketing Credits: 0 - 3.0

Professional Enrichment Business

Required: 8 

• PENB 1001 Professional Enrichment 1 Credits: 0.0
• PENB 1002 Professional Enrichment 2 Credits: 0.0
• PENB 2001 Professional Enrichment 3 Credits: 0.0
• PENB 2002 Professional Enrichment 4 Credits: 0.0
• PENB 3001 Professional Enrichment 5 Credits: 0.0
• PENB 3002 Professional Enrichment 6 Credits: 0.0
• PENB 4001 Professional Enrichment 7 Credits: 0.0
• PENB 4002 Professional Enrichment 8 Credits: 0.0

Technology Intensive Requirement (Business)

Required Courses: 2

One (1) Technology Intensive course is completed as part of the Common Business Core: ACCT 3200 , FIN 4450 , MGT 3050  or RPS 3200 .

One additional Technology Intensive course is required for graduation.

Click here for Technology Intensive requirements and courses.   

Writing Intensive Requirement (Business)

Required Courses: 4

Two (2) Writing Intensive courses are completed as part of the University Core Curriculum: ENG 1100 , ENG 1500 

One (1) Writing Intensive course is completed as part of the Common Business Core: MGT 3550  

One additional Writing Intensive course is required for graduation.

Click here for Writing Intensive requirements and courses.