Marketing - Digital Marketing

For information on the Marketing department

Required credits: 60

Program Code: BS-MKT-DMKT

Pioneer Success Seminar

Required Course: 1

WPU 1011 Pioneer First Year Success Seminar Credits: 1.0

University Core Curriculum (Business)

Required Credits: 37

Four (4) University Core Curriculum courses are specified by this major:

UCC Area 2B, Expression; Writing: ENG 1100
UCC Area 2C, Expression; Literature: ENG 1500
UCC Area 3C, Ways of Knowing; Social and Behavioral Science: ECON 2010
UCC Area 3E, Ways of Knowing; Quantitative: MATH 1170 , MATH 1160 or MATH 1600

One (1) University Core Curriculum course is completed as part of the major requirements:

UCC Area 6, Global Awareness: FIN 4000 , MGT 3090 , MKT 3160 , or RPS 3000

Click here for all University Core Curriculum requirements and courses.

World Languages Requirement

Required Credits: 0-6

Click here for World Languages requirement and courses.

Common Business Core Requirements

Required Credits: 39

ACCT 2110 Financial Accounting Credits: 3.0
ACCT 2120 Managerial Accounting Credits: 3.0
ECON 2020 Microeconomic Principles Credits: 3.0
ECON 2100 Business Statistics I Credits: 3.0
ECON 2110 Business Statistics II Credits: 3.0
Management Majors may take MGT 2110 Business Statistics for Managers instead of ECON 2110.
FIN 3200 Corporate Finance Credits: 3.0
LAW 2010 Legal Environment of Business Credits: 3.0
Accounting majors must take LAW 2510 Business Law I: Contracts instead of LAW 2010.
MGT 2000 Principles of Management Credits: 3.0
MGT 3550 Values,Ethics and Sustainability Credits: 3.0
MGT 4310 Production and Operations Management Credits: 3.0
MGT 4600 Business Strategy and Policy Credits: 3.0
MKT 2100 Principles of Marketing Credits: 3.0
Take only one (1) of the following Information Systems Courses based on major.
Accounting majors take:
ACCT 3200 Accounting Information Systems Credits: 3.0
Finance, Financial Planning and Global Business majors take:
FIN 4450 Finance Information Systems Credits: 3.0
Management and Marketing majors take:
MGT 3050 Management Information Systems Credits: 3.0
Professional Sales majors take MGT 3050 or:
RPS 3200 Sales Information Systems and Technology Credits: 3.0

Marketing Major Required Courses

Required Credits: 12

MKT 3160 Global Marketing Credits: 3.0
MKT 3200 Consumer Behavior Credits: 3.0
MKT 4650 Marketing Research Credits: 3.0
MKT 4820 Marketing Management Credits: 3.0

Digital Marketing Elective Requirement

Required Credits: 6

Select two (2) courses.

MKT 3320 E-Marketing Credits: 3.0
MKT 3321 Social Media Marketing Credits: 3.0
MKT 3323 Customer Analytics Credits: 3.0
MKT 4852 Digital Marketing Practicum Credits: 0-3.0
MKT 4902 Marketing Internship - Digital Marketing Credits: 0 - 3.0

General Business Elective

Required Credits: 3

Select one (1) Cotsakos College of Business course (2000-4990) from outside the area of concentration with the help of an academic advisor. Click here to search for courses.

Technology Intensive Requirement (Business)

Required Courses: 2

One (1) Technology Intensive course is completed as part of the Common Business Core: ACCT 3200 , FIN 4450 , MGT 3050 or RPS 3200 .

One additional Technology Intensive course is required for graduation.

Click here for Technology Intensive requirements and courses.

Writing Intensive Requirement (Business)

Required Courses: 4

Two (2) Writing Intensive courses are completed as part of the University Core Curriculum: ENG 1100 , ENG 1500

One (1) Writing Intensive course is completed as part of the Common Business Core: MGT 3550

One additional Writing Intensive course is required for graduation.

Click here for Writing Intensive requirements and courses.