MKT 4820 Marketing Management

Integrates marketing theories to develop solutions to marketing problems. Topics include the identification and selection of marketing opportunities, analysis of market potential, preparation of demand forecasts, formulation of competitive strategy, design and evaluation of marketing plans and programs, and decision analysis with the aid of simulation. Context includes services, not-for-profit sector, and global and emerging markets. Prerequisite(s): MKT 2100 AND MKT 3160 AND MKT 3200 AND (MKT 3140 OR MKT 3320 OR MKT 3420 OR MKT 3990 OR MKT 4650 OR MKT 4750 OR MKT 4850 OR MKT 4900 OR MKT 4990)
Credits: 3.0